AI Content Strategist

    Julia Maehler

    LLM-Driven Content • SEO/GEO • Localization

    Optimizing content for AI ecosystems with scalable operations and responsible guardrails.

    8+

    Years Professional Experience

    DE/EN

    Bilingual Expert

    About Me

    Content & Language Specialist

    I'm a content and language specialist focused on LLM-enabled experiences, SEO/GEO, and localization quality. I help teams improve retrieval workflows, implement responsible AI guardrails, and build scalable content operations.

    With experience leading GenAI content initiatives and building LLM-powered content workflows, I bridge the gap between technical AI capabilities and strategic content goals.

    LLM WorkflowsSEO/GEORAG SystemsContent OpsLocalizationAI Guardrails
    Services

    How I Can Help

    Specialized consulting at the intersection of content strategy, AI/LLM workflows, and linguistic excellence.

    SEO & GEO Consulting

    Search strategy for LLM answer surfaces and classic indexing. GEO/SEO content planning, RAG design review, and answer quality evaluation.

    • LLM answer-surfacing strategy
    • GEO/SEO content planning
    • RAG evaluation & guardrails
    • Search visibility optimization
    Learn more

    Chatbot Content Design

    Conversational AI experiences from RAG-based architectures to multilingual chatbot rollouts, including performance monitoring and optimization.

    • RAG-based chatbot content
    • Conversational flow design
    • Multilingual chatbot experiences
    • Performance monitoring & analytics
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    Guardrails Implementation

    Responsible AI frameworks with content safety controls, quality gates, and guardrail definition to ensure reliable and trustworthy AI outputs.

    • Content safety frameworks
    • AI quality controls & gates
    • Amazon Bedrock guardrails
    • Responsible AI governance
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    Content Management

    End-to-end content operations, planning, governance, workflow design, and cross-functional stakeholder delivery.

    • Strategy & governance
    • Editorial workflow design
    • Cross-functional integration
    • Content operations scaling
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    Localization & LQA

    German/English localization workflows, linguistic QA, and tone-of-voice optimization across UI and marketing content.

    • DE/EN localization workflows
    • Linguistic quality assurance
    • Tone-of-voice optimization
    • UI QA
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    AI-Native Approach

    Deep understanding of LLM capabilities and limitations

    Responsible AI

    Implementation of guardrails and quality controls

    Scalable Systems

    Building processes that grow with your team

    Experience

    Career Journey

    A track record of driving content strategy and AI initiatives at leading companies.

    8+ years leading content, localization, and AI initiatives — from Alexa optimization to launching multilingual RAG chatbots at Amazon.

    Recent

    Content Manager, GenAI

    Amazon·Berlin
    2024–2025

    Launched multilingual RAG-based chatbot experiences and established AI guardrails using Amazon Bedrock.

    • Launched multilingual RAG-based chatbot experiences
    • Implemented Amazon Bedrock guardrails
    • Vendor documentation & analytics collaboration
    • Worked with engineers and scientists

    Tools

    Amazon BedrockConfluenceJIRALucidchartExcelAdobe Workfront
    Recent

    Senior Data Linguist

    Amazon·Berlin
    2019–2024

    Optimized Alexa features and contributed to LLM rollout optimization.

    • Alexa feature optimization
    • LLM rollout optimization
    • Data quality improvements

    Tools

    GitExcelConfluenceLinuxThraxKanban/Scrum

    Copywriter

    SumUp GmbH·Berlin
    2019

    Created SEO long-form and product content for FinTech audiences.

    • Marketing copywriting
    • Product content creation
    • Brand voice development

    Tools

    ContentfulSmartlingSEMrush

    Localization Tester, QA

    Keywords Studios Montréal·Canada
    2017–2018

    Ensured linguistic quality across localized content for global video game products.

    • Linguistic quality assurance
    • Localization testing
    • Cross-cultural content review
    • Bug reporting and regression testing

    Tools

    JIRADevonExcel

    Core Competencies

    Technical

    LLM WorkflowsRAG SystemsAmazon BedrockClaude CodeChatbot Design

    Strategy

    SEO/GEOContent StrategyAI GuardrailsData Analytics

    Execution

    LocalizationEditorial OpsMultilingual ContentStakeholder Management

    Education

    B.A. Specialized Journalism

    Hochschule Ansbach — University of Applied Sciences

    Get in Touch

    Let's Work Together

    Ready to optimize your content strategy for the AI era? Whether you need help with SEO/GEO, content operations, or localization quality, I'd love to hear about your project.

    What to Expect

    • Customized proposal for your needs
    • Transparent pricing and timeline